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The elderly market selected readings

The elderly market selected readings compiled by Charles D. Schewe - Chicago American Marketing Association 1985 - 227 p. : ill. ; 27 cm.

ISBN: 0877571759

LCCN: 84-024459

Subjects--Topical Terms:
Aged as consumers--United States--Addresses, essays, lectures
Motivation research (Marketing)--Addresses, essays, lectures
Consumers' preferences--United States--Addresses, essays, lectures

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The elderly market selected readings

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