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Global marketing and advertising : understanding cultural paradoxes /

Mooij, Marieke de,

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - 6th edition. - xxi, 504 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781529732498 RM763.61 (PTSL)

Subjects--Topical Terms:
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.

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