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Market research in practice : an introduction to gaining greater market insight /

Hague, Paul,

Market research in practice : an introduction to gaining greater market insight / Paul Hague. - Fourth edition. - xvi, 372 pages : illustrations ; 24 cm.

Third edition published in 2016.

Includes bibliographical references and index.

ISBN: 9781398602823 RM209.90 (PTSL)

Subjects--Topical Terms:
Marketing research.

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Market research in practice : an introduction to gaining greater market insight /

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