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The effective use of advertising media : a practical guide /

Davis, Martyn P. 1929-

The effective use of advertising media : a practical guide / by Martyn P. Davis - London : Business Books, 1981 - xxiv, 322 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 0091429706

Subjects--Topical Terms:
Advertising media planning

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The effective use of advertising media : a practical guide /

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