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Understanding the millennial's attitudinal loyalty towards airlines services companies: a Malaysian perspective/

Sallehuddin Mohd Noor,

Understanding the millennial's attitudinal loyalty towards airlines services companies: a Malaysian perspective/ Sallehuddin bin Mohd Noor. - xiv, 257 pages : illustrations ; 30 cm.

Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021.

Rujukan : mukasurat 223-241.

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations.

Subjects--Topical Terms:
Dissertations, Academic--Malaysia.
Airlines--Services.
Marketing strategy.

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Understanding the millennial's attitudinal loyalty towards airlines services companies: a Malaysian perspective/

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