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The effect of TPB: direct measures, religiosity, self-congruity on purchase intention for halal cosmetic product and moderating role of product positioning/

Nor Rahimy Khalid,

The effect of TPB: direct measures, religiosity, self-congruity on purchase intention for halal cosmetic product and moderating role of product positioning/ Nor Rahimy binti Khalid. - xvi, 234 pages : illustrations ; 30 cm.

Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021.

Rujukan : mukasurat 201-219 .

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations.

Subjects--Topical Terms:
Dissertations, Academic--Malaysia.
Consumer behavior.
Halal products.

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The effect of TPB: direct measures, religiosity, self-congruity on purchase intention for halal cosmetic product and moderating role of product positioning/

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