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Customer value co-creation behaviour and service loyalty in Malaysia spa and wellness industry/

Narizan Abdullah,

Customer value co-creation behaviour and service loyalty in Malaysia spa and wellness industry/ Narizan Abdullah. - xx,268 pages : illustrations ; 30 cm.

Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2018.

Rujukan : mukasurat 210-244.

ISBN: Hadiah

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations.

Subjects--Topical Terms:
Dissertations, Academic--Malaysia.
Customer loyalty.
Marketing strategy.

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Customer value co-creation behaviour and service loyalty in Malaysia spa and wellness industry/

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