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Islamic marketing and branding : theory and practice /

Islamic marketing and branding : theory and practice / edited by T. C. Melewar, S. F. Syed Alwi. - xvi, 246 pages : illustrations ; 24 cm.

ISBN: 9780367593674 RM212.50 (PTSL)

Subjects--Topical Terms:
Marketing--Islamic countries.
Branding (Marketing)--Islamic countries.

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