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Entrepreneurship marketing : principles and practice of SME marketing /

Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi. - Second edition. - ix, 447 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9781138585225 RM674.40 (PTSL)

Subjects--Topical Terms:
Marketing--Management.
Entrepreneurship.
Small business--Management.
New business enterprises--Management.

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