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Absolute essential of strategic marketing /

Proctor, Tony,

Absolute essential of strategic marketing / Tony Proctor. - vii, 113 pages : illustrations ; 22 cm. - Absolute essentials of business and economics. .

Includes bibliographical references.

ISBN: 9780367437756 RM252.84 (PTSL)

Subjects--Topical Terms:
Marketing -- Management.
Strategic planning.

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