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Political marketing and communication /

Maarek, Philippe J.,

Political marketing and communication / Philippe J. Maarek. - x, 246 pages : illustrations ; 24 cm.

Includes bibliographical references : page [231]-235) and index.

ISBN: 0861963776 Hadiah

Subjects--Topical Terms:
Political campaigns -- United States.
Communication in politics -- United States.
Marketing -- Political aspects.

Subjects--Geographic Terms:
United States -- Politics and government.

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