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Essential insights into consumerology and brands /

Nik Mohd Hazrul Nik Hashim,

Essential insights into consumerology and brands / Nik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff. - 136 pages : illustrations ; 23cm.

References page: 103-111 and index.

ISBN: 9789672388425/paperback Hadiah

Subjects--Topical Terms:
Customer relations.
Branding (Marketing).
Relationship marketing--Research.

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