Smart marketing with the internet of things /
Smart marketing with the internet of things /
Dora Simoes, University of Aveiro, Portugal, Belem Barbosa, University of Aveiro, Portugal and Sandra Filipe, University of Aveiro, Portugal.
- xviii, 304 pages : illustrations ; 29 cm.
Includes bibliographical references : pages 265-296 and index.
'This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges'--
9781522557630 RM904.46(PTSL)
Internet marketing.
Includes bibliographical references : pages 265-296 and index.
'This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges'--
9781522557630 RM904.46(PTSL)
Internet marketing.