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The economist intelligence unit guide to building a global image /

Mackiewicz, Andrea

The economist intelligence unit guide to building a global image / Andrea Mackiewicz. - New York : McGraw-Hill, 1993. - 184 p. ; 23 cm.

ISBN: 0070093504

Subjects--Topical Terms:
Corporate image.
Strategic planning.
Competition, International.

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The economist intelligence unit guide to building a global image /

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