Handbook of research on transmedia storytelling and narrative strategies /

Handbook of research on transmedia storytelling and narrative strategies / Recep Yilmaz, M. Nur Erdem, and Filiz Resuloglu, editors. - xxxiii, 599 pages : illustrations ; 28 cm.

'This book explores the concept of transmedia storytelling, which is closely related to concepts of convergency, multimedia and intertextuality. It is defined as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience'--

9781522553571 RM1,033.90


Narration (Rhetoric).
Storytelling in mass media.
Digital storytelling.

Contact Us

Perpustakaan Tun Seri Lanang, Universiti Kebangsaan Malaysia
43600 Bangi, Selangor Darul Ehsan,Malaysia
+603-89213446 – Consultation Services
019-2045652 – Telegram/Whatsapp
Email: helpdeskptsl@ukm.edu.my

Copyright ©The National University of Malaysia Library