Innovation heroes : understanding customers as a valuable innovation resource /
Schweitzer, Fiona,
Innovation heroes : understanding customers as a valuable innovation resource / Fiona Schweitzer, Grenoble ole de Management, France, University of Applied Sciences Upper Austria, Austria, Joe Tidd, Science Policy Research Unit, (SPRU), University of Sussex, UK. - xi, 291 pages : illustrations (some colors) ; 24 cm. - Series on technology management ; Volume 31 .
Includes bibliographical references (pages 257-285) and index.
9781786345363 RM407.68
Customer relations.
Consumers.
New products.
Diffusion of innovations.
Technological innovations.
Innovation heroes : understanding customers as a valuable innovation resource / Fiona Schweitzer, Grenoble ole de Management, France, University of Applied Sciences Upper Austria, Austria, Joe Tidd, Science Policy Research Unit, (SPRU), University of Sussex, UK. - xi, 291 pages : illustrations (some colors) ; 24 cm. - Series on technology management ; Volume 31 .
Includes bibliographical references (pages 257-285) and index.
9781786345363 RM407.68
Customer relations.
Consumers.
New products.
Diffusion of innovations.
Technological innovations.