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The strategy and tactics of pricing : a guide to growing more profitably /

Nagle, Thomas T., 1951-,

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller. - Sixth edition. - xx, 331 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781138737501 RM542.95

Subjects--Topical Terms:
Pricing.
Marketing--Decision making.

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The strategy and tactics of pricing : a guide to growing more profitably /

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