Smash : using market shaping to design new strategies for innovation, value creation, and growth /
Nenonen,Suvi,
Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka. - xviii, 312 pages; 24 cm.
Includes bibliographical references (pages 281-299) and index.
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
9781787437982 RM325.04
Marketing--Management.
Strategic planning.
Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka. - xviii, 312 pages; 24 cm.
Includes bibliographical references (pages 281-299) and index.
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
9781787437982 RM325.04
Marketing--Management.
Strategic planning.