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Core concepts in business and management : digital marketing.

Core concepts in business and management : digital marketing. - 266 pages : illustrations ; 23 cm + 1 videodisc (12 cm).

Book is accompanied by one DVD, entitled 2Core concepts in business and management : digital marketing3 bearing the same call number and available at Koleksi Media.

Includes bibliographical references and index.

ISBN: 9781984620781 RM315.45

Subjects--Topical Terms:
Internet marketing.
Internet advertising.

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