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Marketing management : an Asian perspective /

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. - Fifth edition. - Singapore : Prentice Hall, 2009. - xxxviii, 750 pages : illustrations (some colors) ; 28 cm. - Pearson one. . - Pearson one. .

' ... is an adaptation of Marketing management, 13th edition ...'

Includes bibliographical references and index.

ISBN: 9789810679934 Hadiah

Subjects--Topical Terms:
Marketing--Management.--Asia
Marketing--Management.

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Marketing management : an Asian perspective /

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