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The influence of pestle factors and level of greening in 7p's green marketing mix /

S. Balasubramaniam K. Subramaniam,

The influence of pestle factors and level of greening in 7p's green marketing mix / S. Balasubramaniam a/l K. Subramaniam. - xiii, 195 pages : illustrations ; 30 cm.

Thesis (MSc.) - Universiti Kebangsaan Malaysia, 2018.

References : page [177]-189.

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations.

Subjects--Topical Terms:
Dissertations, Academic--Malaysia.
Green marketing.
Social responsibility of business.
Small business--Management.

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The influence of pestle factors and level of greening in 7p's green marketing mix /

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