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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control /

Rishi, Bikramjit,

Islamic perspectives on marketing and consumer behavior : planning, implementation, and control / Bikramjit Rishi. - xxi, 389 pages : illustrations ; 27 cm.

Includes bibliographical references (pages 334 -376) and index.

ISBN: 9781466681408

Subjects--Topical Terms:
Consumer--Research--Islamic countries.
Marketing--Islamic countries.
Consumer behavior--Islamic countries.

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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control /

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