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Exploring corporate strategy : text & cases /

Johnson, Gerry,

Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes. - Fourth edition. - xxviii, 873 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780135256350 Hadiah

Subjects--Topical Terms:
Business planning.
Strategic planning.

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