Inside Steve`s brain /
Kahney, Leander.
Inside Steve's brain / by Leander Kahney. - Expanded ed. - 310 pages ; 19 cm.
Includes bibliographical references and index.
Focus : how saying'no' saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only'A' players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer.
9781591842972 Hadiah
Jobs, Steve, 1955-2011.
Apple Computer, Inc.--Management.
Computer industry--United States.
Inside Steve's brain / by Leander Kahney. - Expanded ed. - 310 pages ; 19 cm.
Includes bibliographical references and index.
Focus : how saying'no' saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only'A' players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer.
9781591842972 Hadiah
Jobs, Steve, 1955-2011.
Apple Computer, Inc.--Management.
Computer industry--United States.