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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

Kim, W. Chan,

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / Proven steps to inspire confidence and seize new growth W. Chan Kim, Renee Mauborgne. - xi, 322 pages : illustrations ; 24 cm.

Includes bibliographical references (pages 305-307) and index.

ISBN: 9780316314046 RM111.72 Hadiah (PTSL)

Subjects--Topical Terms:
New products.
Market segmentation.

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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /

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