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Innovation in pricing : contemporary theories and best practices /

Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan Liozu. - Second edition. - xix, 406 p. : illustrations ; 24 cm.

Earlier ed.: 2012.

Includes bibliographical references and index.

ISBN: 9781138738256 RM636.50

Subjects--Topical Terms:
Pricing.
Marketing--Technological innovations.

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Innovation in pricing : contemporary theories and best practices /

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