Marketing your library's eletronic resources : a how-to-do-it manual for librarians /
Kennedy, Marie R.,
Marketing your library's eletronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy, Cheryl LaGuardia. - Second edition. - xxi, 218 pages : illustrations ; 28 cm. - How-to-do-it manuals for libraries . - How-to-do-it manuals for libraries. .
Includes bibliographical references and index.
9780838915653 RM253.79
Libraries--Special collections--Electronic information resources.
Libraries--Marketing.
Digital libraries--Marketing.
Electronic information resources--Marketing.
Libraries--Marketing--Case studies.
Marketing your library's eletronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy, Cheryl LaGuardia. - Second edition. - xxi, 218 pages : illustrations ; 28 cm. - How-to-do-it manuals for libraries . - How-to-do-it manuals for libraries. .
Includes bibliographical references and index.
9780838915653 RM253.79
Libraries--Special collections--Electronic information resources.
Libraries--Marketing.
Digital libraries--Marketing.
Electronic information resources--Marketing.
Libraries--Marketing--Case studies.