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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Scott, David Meerman,

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. - Sixth edition. - xxi, 426 pages : illustrations ; 23 cm.

ISBN: 9781119362418 RM73.99

Subjects--Topical Terms:
Internet marketing.
Internet in public relations.

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

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