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Brand management : co-creating meaningful brands /

Beverland, Michael,

Brand management : co-creating meaningful brands / Michael Beverland. - xvi, 400 pages : color illustrations ; 24 cm

Includes bibliographical references (pages 371-385) and index.

ISBN: 1473951976 (hardback) 9781473951976 (hardback) 1473951984 (paperback) 9781473951983 RM236.22

Subjects--Topical Terms:
Branding (Marketing)
Branding (Marketing)

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Brand management : co-creating meaningful brands /

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