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How to win at CRM : strategy, implementation, management /

Kinnett, Seth,

How to win at CRM : strategy, implementation, management / Seth J. Kinnett. - xvii, 220 pages : illustrations ; 24 cm.

Includes index.

ISBN: 9781498714709 RM274.92

Subjects--Topical Terms:
Customer relations--Data processing.
Customer relations--Marketing.

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How to win at CRM : strategy, implementation, management /

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