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Growing business innovation : creating, marketing and monetising IP /

Growing business innovation : creating, marketing and monetising IP / spine title : Growing business innovation. edited by Jonathan Reuvid. - 232 pages : some colour illustrations ; 25 cm.

Includes bibliographical references.

ISBN: 9781787198937 RM226.24

Subjects--Topical Terms:
Technological innovations--Management.
New products.
Success in business.

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Growing business innovation : creating, marketing and monetising IP /

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