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The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment /

Marhanum Che Mohd Salleh,

The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment / Research team, Assist. Prof. Dr. Marhanum Che Mohd Salleh, Assoc. Prof. Dr. Nurdianawati Irwani Abdullah. - 28 pages : illustrations ; 30 cm. - Research paper (ISRA) ; no. 65/2014 . - Research paper (ISRA) ; no. 65/2014 .

Bibliography : page 24-26.

ISBN: RM11.40

Subjects--Topical Terms:
Insurance--Religious aspects--Islam.
Insurance, Takaful.
Relationship marketing.

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The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment /

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