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Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions /

Al-Gharaibeh, Owais Barkat,

Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions / Owais Barkat Al-Gharaibeh. - xiii, 164 pages : illustrations ; 30 cm.

Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017.

References : page [124]-144.

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations.

Subjects--Topical Terms:
Dissertations, Academic--Malaysia.
Brand choice.
Aircraft carriers.

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Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions /

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