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Winning in service markets : success through people, technology and strategy /

Wirtz, Jochen,

Winning in service markets : success through people, technology and strategy / spine title : Winning in service markets. Jochen Wirtz. - xvii, 684 pages : (some color) illustrations ; 23 cm.

Includes index.

ISBN: 9781944659042 RM435.05 9781944659059

Subjects--Topical Terms:
Service industries--Marketing.
Branding (Marketing).
Customer relations.

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Winning in service markets : success through people, technology and strategy /

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