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Global marketing management system /

Janavaras, Basil J., 1943-

Global marketing management system / Basil Janavaras, Minnesota State University, USA, Suresh George, Coventry University, UK. - Second edition. - xxxvi, 301 pages ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789813201071 RM387.59

Subjects--Topical Terms:
Export marketing.
Business planning.

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