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Value-based marketing : marketing strategies for corporate growth and shareholder value /

Doyle, Peter, 1943-2003.

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. - xii, 370 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 0471877271 hadiah 9780471877271

Subjects--Topical Terms:
Marketing--Management.
Corporations--Valuation.

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Value-based marketing : marketing strategies for corporate growth and shareholder value /

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