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Strategic marketing problems : cases and comments /

Kerin, Roger A.,

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - Eleventh edition. - x, 722 pages : colour illustrations ; 27 cm.

ISBN: 9780132335713 Hadiah

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

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Strategic marketing problems : cases and comments /

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