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Winning ways : how "winning" companies create the products we all want to buy /

Pilditch, James,

Winning ways : how "winning" companies create the products we all want to buy / James Pilditch. - London : Harper & Row, 1987. - xii, 273 pages : illustrations, portraits. ; 24 cm.

Includes index.

Bibliography: pages 261-263.

ISBN: 0063183919 Hadiah

Subjects--Topical Terms:
Marketing
Marketing.

Subjects--Index Terms: Marketing.

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Winning ways : how "winning" companies create the products we all want to buy /

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