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Consumer behaviour : implications for marketing strategy /

Quester, Pascale G.

Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins. - 6th ed. - xxvi, 654 pages : colours illustrations ; 26 cm.

ISBN: 9780070287099 Hadiah

Subjects--Topical Terms:
Consumer behavior--Australia.
Market surveys--Australia.

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Consumer behaviour : implications for marketing strategy /

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