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Consumer behaviour : applications in marketing /

East, Robert, 1940-,

Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele. - Los Angeles : SAGE Publications, 2013. - x, 337 pages : illustrations ; 24 cm.

Includes bibliographical references (pages [284]-337 and indexes.

ISBN: 9781446211236 Hadiah

Subjects--Topical Terms:
Consumer behavior.

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