Analysing media texts /
Burn, Andrew,
Analysing media texts / Andrew Burn and David Parker. - 90 pages ; 22 cm. - Continuum research methods series. .
Includes bibliographical references (pages 85-87) and index.
1 Multimodality and textual analysis -- 2 The skater and the old man: multimodal -- 3 Chocolate politics: analysisng websites -- 4 Returning to Hogwarts: The modality of computer games -- 5 Transforming Hannibal: interview data and textual analysis -- 6 Key principles and practices.
'In this informative guide, Andrew Burn and David Parker show how multimodality theory can be used to understand how we communicate with each other: through the human body, in speech, gesture or dramatic movement for through technologies of writing, visual design, film, computer games and the internet.'--BOOK JACKET.
082646470X Hadiah
Mass media--Research--Methodology.
Content analysis (Communication).
Discourse analysis.
Semiotics.
Research--Methodology.
Analysing media texts / Andrew Burn and David Parker. - 90 pages ; 22 cm. - Continuum research methods series. .
Includes bibliographical references (pages 85-87) and index.
1 Multimodality and textual analysis -- 2 The skater and the old man: multimodal -- 3 Chocolate politics: analysisng websites -- 4 Returning to Hogwarts: The modality of computer games -- 5 Transforming Hannibal: interview data and textual analysis -- 6 Key principles and practices.
'In this informative guide, Andrew Burn and David Parker show how multimodality theory can be used to understand how we communicate with each other: through the human body, in speech, gesture or dramatic movement for through technologies of writing, visual design, film, computer games and the internet.'--BOOK JACKET.
082646470X Hadiah
Mass media--Research--Methodology.
Content analysis (Communication).
Discourse analysis.
Semiotics.
Research--Methodology.