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Marketing management : a relationship approach /

Hollensen, Svend,

Marketing management : a relationship approach / Svend Hollensen. - Third edition. - xix, 683 pages : illustrations ; 26 cm.

Buku Bacaan Asas Fakulti

ISBN: 9780273778851 RM105.55

Subjects--Topical Terms:
Relationship marketing.
Marketing--Management.
Relationship marketing--Case studies.

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