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The practice of market and social research : an introduction /

McGivern, Yvonne.

The practice of market and social research : an introduction / Yvonne McGivern - xx, 390 pages ; 24 cm.

Includes bibliographical references and index.

ISBN: 027365506X

Subjects--Topical Terms:
Marketing research--Methodology.
Social sciences--Research--Methodology.

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The practice of market and social research : an introduction /

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