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Dynamic Management in marketing /

Alexander, Ralph S. 1893-

Dynamic Management in marketing / by Ralph S. Alexander and Thomas L. Berg - Homewood, Ill. : R.D. Irwin, 1965 - xiv, 723 p. : ill. ; 24 cm.

Bibliography : p. 675-701

LCCN: 64-025728

Subjects--Topical Terms:
Marketing

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