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Essentials of health care marketing /

Berkowitz, Eric N.,

Essentials of health care marketing / Eric N. Berkowitz. - Fourth edition. - xvi, 592 pages : illustrations ; 23 cm.

This book includes online access at www.JBLearning.com, please refer library staff for the password.

Includes bibliographical references and index.

ISBN: 9781284094312 RM398.24

Subjects--Topical Terms:
Marketing of Health Services.

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