The underdog advantage : using the power of insurgent strategy to put your business on top /
Morey, David,
The underdog advantage : using the power of insurgent strategy to put your business on top / by David Morey and Scott Miller. - xv, 251 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Adopt the political campaign model -- Do the doable -- Move the moveable -- Play offense -- Communicate inside-out -- Forget reality: perceptions rule -- Herd the details: remember everything communicates -- Deal with crisis as SOP -- Rebels with a cause
0071439196 Hadiah
Business planning.
Competition.
Success in business.
The underdog advantage : using the power of insurgent strategy to put your business on top / by David Morey and Scott Miller. - xv, 251 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Adopt the political campaign model -- Do the doable -- Move the moveable -- Play offense -- Communicate inside-out -- Forget reality: perceptions rule -- Herd the details: remember everything communicates -- Deal with crisis as SOP -- Rebels with a cause
0071439196 Hadiah
Business planning.
Competition.
Success in business.