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Corporate reputation : 12 steps to safeguarding and recovering reputation /

Gaines-Ross, Leslie,

Corporate reputation : 12 steps to safeguarding and recovering reputation / 12 steps to safeguarding and recovering reputation. Twelve steps to safeguarding and recovering reputation. Leslie Gaines-Ross. - xx, 183 pages : illustrations ; 24 cm.

Includes bibliographical references (p. 161-174) and index.

ISBN: 9780470171509 Hadiah 0470171502

Subjects--Topical Terms:
Corporate image.
Responsibility.
Corporations--Public relations.
Organizational effectiveness.

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Corporate reputation : 12 steps to safeguarding and recovering reputation /

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