Strategic tools and methods for promoting hospitality and tourism services /
Strategic tools and methods for promoting hospitality and tourism services /
Alexandru Nedelea, Maximiliano Korstanje, Babu George, editors.
- xvii, 326 pages ; 29 cm.
- Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series. .
Includes bibliographical references and index.
'This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research'--
9781466697614 (hardcover) RM879.45
Tourism--Marketing.
Includes bibliographical references and index.
'This book provides interdisciplinary perspectives in the areas of global tourism and hospitality, highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research'--
9781466697614 (hardcover) RM879.45
Tourism--Marketing.