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Antecedents of online customer loyalty intention : mediation effect of satisfaction, trust and attitude toward loyalty /

Feizbakhsh, Mirbehzad,

Antecedents of online customer loyalty intention : mediation effect of satisfaction, trust and attitude toward loyalty / Mirbehzad Feizbakhsh. - xiii, 193 pages : illustrations ; 30 cm.

Thesis (PhD.) - Universiti Kebangsaan Malaysia, 2015.

References : pages [156]-185.

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations.

Subjects--Topical Terms:
Customer loyalty.
Consumer behavior.
Dissertations, Academic--Malaysia.

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Antecedents of online customer loyalty intention : mediation effect of satisfaction, trust and attitude toward loyalty /

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