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Assessing the influence of loyalty program attributes and store attributes on cardholder-store relationship /

Suhaily Mohd Ramly,

Assessing the influence of loyalty program attributes and store attributes on cardholder-store relationship / Suhaily binti Mohd Ramly. - xiv, 248 pages : illustrations ; 30 cm.

Thesis (PhD.) - Universiti Kebangsaan Malaysia, 2015.

References : pages [195]-228.

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations.

Subjects--Topical Terms:
Customer loyalty programs--Malaysia.
Consumer behavior--Malaysia.
Dissertations, Academic--Malaysia.

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Assessing the influence of loyalty program attributes and store attributes on cardholder-store relationship /

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